So far, most corporate messages have been similar to Blockchain adaptation. Most pilot projects were carried out on private blockchains. Typical use cases are the tracking of supply chains, the settlement of securities transactions or the execution of smart contracts to make processes more efficient. Now a second wave of corporate blockchain use cases is approaching us. Why this is more of a tsunami and affects each and every one of us directly.
The previous blockchain projects of major banks, energy service providers or logistics companies were primarily aimed at optimizing their own infrastructure and value chain. That’s why many of these companies have joined forces to conduct stakeholder transactions and make them more efficient using blockchain features. For the private end customer it was practically never, but above all about their own background processes.
Currently, however, a second wave of corporate applications is approaching us. This time the end customer is in the foreground. It’s about concrete blockchain services and cryptocurrencies for the end user and not for the company’s own value chain – Blockchain goes B2C. The corporations that bring about this change are, however, in part new players whose business model deviates significantly from the previous blockchain pioneers.